19 May Life as an Alex Silver PR intern
As a top beauty, health and lifestyle PR agency, we love receiving applications from aspiring PR girls looking to gain experience in the industry. We try to allow as many students to work with us as possible and we thought it would be great if Lauren could give everyone an insight into exactly what we do at ASPR HQ!
Most jobs in the beauty industry require experience and relevant knowledge, and it can be so hard to get into without it. This is why it is an amazing opportunity to do an internship not just to gain experience but to have an insight into what your chosen beauty job it is really like! For most, the word internship and work experience flashes up as a tea maker, errand runner, and personal assistant turned cleaner however, for me this wasn’t the case.
Working at ASPR HQ is quite literally like working in a girl’s dream! Surrounded by endless amounts of amazing beauty products from tan, nails to eyelashes and so much more (I was practically drooling every day). I learnt so much and everyday was completely different. Gaining work experience with a beauty PR agency was so much more than I had anticipated, the PR girls were so imaginative with their ideas and my first task was to put together gift bags for magazines such as Vogue, ELLE, Harper’s Bazaar and loads more of the glossies! The process included writing a press release, making a nail board and designing the packaging. I loved getting super creative on this task and working with a S/S nail collection didn’t hurt either-who doesn’t love a printed nail design!?
As well as sending out gift bags, I was able to sort out the beauty database, research ideas, general admin and helping to plan an exclusive event. I learnt more in the several weeks I was at Alex Silver PR than I did spending weeks at another internship. This experience completely opened my eyes into the industry and taught me about things I didn’t even know existed. An ‘internship’ had never before seemed thrilling to me but this was so much more than any other stereotypical work experience placement. I had so much fun and was sad to be leaving the girls to return to university even though I was already planning my return for a longer summer PR internship!