13 May ‘KISSed in Leeds’ KISS Regional Event
Kicking off the 2019 regional tour with KISS on Thursday 9th May, the Alex Silver PR team headed up north for the next stop on our regional tour, showcasing the new SS19 KISS nails and lashes. This time we found ourselves ‘KISSed in Leeds’!
This was yet another fantastic opportunity to meet all the bloggers, influencers and press from the Leeds and greater Yorkshire area. It was great to meet fans of KISS products and introduce the brand to new people. The ASPR team headed to the Dakota Deluxe Hotel in Leeds, a boutique gem surrounded by the buzz of the city centre. We quickly got to work perfecting the venue for the party ahead which included preparing goody bags, setting up displays and setting up Lashover and Manicure stations ahead of our guests’ arrival. By the time we were finished the venue looked in KISS Nail and Lash heaven and guests had arrived ahead of time, all waiting in excitement to join the party.
The Dakota Deluxe provided gorgeous plush decor, a bright airy room with large windows and endless amounts of prosecco and tasty canapes. Our fabulous guests were able to mingle and network with their fellow influencers and bloggers from the local area and were even able to treat themselves to a little pampering from the MUA’s and Nail Tech’s, who were on hand to provide effortless KISS Lash application and flawless KISS Manicures. It was great to see bloggers finally meeting for the first time, after being cyber friends for years! Cocktails and makeovers… what better way to spend a Thursday evening! Everyone was loving the opportunity to try out the latest KISS launches for themselves with guests left feeling pampered and struggling to choose a favourite new style!
With pop music playing, guests mingled throughout the event with a popular topic of conversation being the KISS Nails and Lashes laid out around the venue. The products perfectly displayed included lashes in ‘Naked Drama’, ‘So Wispy’, and the new generation of ‘imPRESS’, the brand new collection of ‘Masterpiece’ Nails, ‘Gel Fantasy’ and ‘Glam Fantasy’ nails. The eyelashes and nails provided something for every taste with some guests choosing a lighter, flirty and wispy style from the So Wispy Collection, with others opting for a fuller, more dramatic and glam style, using the Naked Drama collection.
Professional makeup and nail artists applied the KISS lashes and nails on guests, giving makeovers to guests, even those who had come with lashes and were ready to rip them off in exchange for KISS! It was nice to see that guests have taken plenty of selfies and photos to show off their new lashes and nails and how much they enjoyed the event!
As the night came to a close, guests were handed goody bags full of KISS Lashes, Nails and eyelash glue to take home some of their new favourite products from the event. Leeds was a fantastic and memorable event, with such a lovely crowd. The ASPR girls had a truly fabulous time mingling and catching up with our favourite guests from Leeds and we can’t wait to do it all over again soon! Keep your eyes peeled for the next location; we could be coming to a city near you.
Love, ASPR Girls xx